Our Story

Built because AI kept forgetting.

I spent three years building the memory. Then I figured out how to add the intelligence.

From digital agency to context engineering pipeline.

2007

Gra Matr

I founded Gra Matr as a digital agency. Brand engagement, digital media strategy, competitive analysis, campaign deployment. Full-service team, same domain you're reading this on right now — gramatr.com, owned continuously since 2007.

The agency did the work that every brand needs and few do well: turning research into strategy and strategy into measurable results.

2022

ChatGPT changes everything

November 2022. ChatGPT launches publicly. I was in it the first week — not casually, deeply. The potential was obvious. So was the problem.

AI was powerful. It was also fundamentally broken. Every session started from zero. Every conversation forgot what came before it. I'd explain my codebase, my preferences, my architecture decisions — and the next morning, the AI had no idea who I was.

2023

Building memory from scratch

Before turnkey RAG systems existed, I was hand-building vector memory. Learning embeddings. Understanding similarity search. Building the infrastructure from scratch because I needed it — not because it was trendy.

I was simultaneously building the NEXT90 cross-media attribution platform with AI agents. Every session reset. The agents forgot the architecture, forgot decisions, forgot preferences. I spent more time re-explaining my own codebase than building new features.

This is when I developed hands-on understanding of the infrastructure that companies like Mem0 would later productize. I know how it works because I built it before they did.

2026

The intelligence breakthrough

By early 2026, I had gramatr running as a memory system: knowledge graph, vector search, MCP tools for Claude Code. It worked. But my CLAUDE.md file — the instructions file that tells the AI how I work — had bloated to 40,000 tokens. That's roughly 30,000 words of rules, preferences, and patterns, crammed in because the system couldn't learn them on its own.

Then I discovered Daniel Miessler's PAI and Fabric projects. After a day with PAI, the path was clear.

In one week — March 21 to 28, 2026 — I built the routing engine. Decision router with trained classification models. Seven effort levels. Twenty-five capability categories. Intelligence packets that replaced the 40,000-token file.

CLAUDE.md collapsed from 40,000 tokens to 1,200. Performance was better at 1,200 than it had been at 40,000.

That wasn't compression. That was a system that had learned.

Now

The product builds the product

Today I'm running three projects simultaneously: evolving gramatr itself, building the NEXT90 website (which created the WriteWebsite skill), and building this website (using that skill). 422 commits across five projects in one week. The development velocity increased 7x — from 3.3 commits per day to 22.7, verifiable on GitHub.

One person. Five projects. Powered by gramatr.

Personal. Team. Enterprise.

gramatr started as one developer's fix for a broken workflow. It's becoming something larger.

01

Personal

Your AI learns your preferences, your patterns, your decision-making style. It carries that intelligence across every AI tool you use — Claude, ChatGPT, Gemini, whatever comes next. One brain, every tool.

02

Teams

Shared conventions, institutional knowledge that doesn't walk out the door when someone leaves, skills created by one person and deployed by everyone.

03

Enterprise

Organizational intelligence with governance controls at every level. Admins decide what patterns are shared. Everything else stays private.

The vision isn't another developer tool. It's a portable AI brain — model-agnostic, platform-agnostic, built so your intelligence travels with you no matter which AI tool is best for the job today or next year. Developers, writers, analysts, researchers, operators — anyone whose AI should get smarter the longer they use it.

Brian Handrigan

Thirty-two years in technology. Seven patents. Multiple companies founded, including exits. Forbes Agency Council member with published thought leadership on cross-media measurement, data strategy, and the intersection of traditional and digital media.

The career arc connects: from discovering that TV ads drove web traffic spikes in 2000 (with no way to measure it), to co-founding Recursive Labs and inventing co-browsing technology (US9256691B2, US10067729B2, US10067730B2), to co-founding Advocado and building cross-media attribution and advertising technology (US12045853B2 for conversion tracking, US11790394B2 for call routing, US11544748B2 for advertising coordination, WO2019083848A1 for website traffic tracking), to building gramatr.

The thread is the same problem at every stage: data exists in silos, context gets lost between systems, and the people doing the work spend too much time re-explaining what should already be known. gramatr is the latest — and most personal — answer to that problem.

I didn't build gramatr as a product concept. I built it because my AI tools were wasting my time. Then I used it to ship production systems. Then I realized it should exist for everyone.

32
years in tech
7
patents
7
companies founded

gramatr + NEXT90

gramatr and NEXT90 are independent entities. Brian co-founded NEXT90 with Randy Cairns in 2022 as an insights and data engine — ClickHouse, DBT, Superset, cross-media attribution.

NEXT90 is gramatr's first enterprise customer. The entire NEXT90 platform was built using the gramatr intelligence pipeline before gramatr had a name. Today, gramatr's intelligence layer is being integrated into NEXT90's Insights & Data Engine AI — the same routing, learning, and skill capabilities that power Brian's development workflow, applied to cross-media data analysis.

They're not parent and subsidiary. They're affiliated companies with a shared founder and a real integration. NEXT90 is proof that gramatr works in production — not on a demo, not in a pitch deck, but powering a live enterprise platform.

Standing on shoulders

gramatr's routing engine was influenced by Fabric and PAI (Personal AI Infrastructure) by Daniel Miessler, both released under the MIT License. I discovered Fabric through Network Chuck's YouTube channel, spent a day with PAI, and saw how to turn gramatr's knowledge graph into a context engineering pipeline.

Credit where it's due. Open source makes this possible. We build on what others share, and we're transparent about our influences.

What's next

Want to understand the intelligence pipeline? See how it works. Want the technical proof? Read the science.

Ready to try it?